For good news, for breaking news or just for the heck of it, it's here, and it's fascinating to see how we use it.
One measurable microcosm of media mania is, of course, Geneva Patch, and a close look at the most-looked-at stories of 2013 reveals that you folks are really strange.
Seriously, the posts we took the time to click on with ferocious frequency range from the serious to the heartfelt to the just-plain-bizarre — literally from a high school student's too-soon passing to Fox River flooding to drunken celebrities and a pumpkin-eating porcupine.
I'm not going to pretend to understand it or make sense of it, except to say that what people talk about, what they are most likely to mention to a friend in conversation, is still the stuff that starts our engines, whether in print or online. Sometimes we call this stuff "news" and sometimes "features" and sometimes "conversations" but whatever we call it, these selections are a reflection of ourselves, our culture and our time in history.
Here are the top 10 articles published on Geneva Patch in 2013, from the most-read on down, with a minimum of 4,000 page views. We're not supposed to say exactly how many page views each of these received, but take it from me, the top ones are A LOT.
Click on the link in each subhead to read the article.
And as Dave Barry often said, I am not making this up.