Come to Geneva's Tom & Eddie's from 7 to 9 p.m. Tuesday, Nov. 27, to sample "The Pineapple Express" and other Geneva High School marketing class burger creations.
The task is simple: create an edible, easily marketable burger for a local establishment to sell to perspective customers. The students of Eric Hatczel's Marketing I class have been given this task to better understand the inner workings of how businesses get their products sold and popularized in a community. "The goal is to really just challenge us as marketing students," said senior Kristen Schrotenboer, 17, "The project tries to get us to think and be creative on how marketing works. Its true purpose is to make us think out of the box and find ways to succeed and be better than our competition." The project tries to capture the fundamental task of a business: to create an original product and make a profit from said project. It's a …
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