Elfstrom Stadium to Be Renamed Fifth Third Bank Ballpark

The Kane County Cougars, in conjunction with Fifth Third Bank, have announced a five-year sponsorship agreement that will rename Elfstrom Stadium.

The Kane County Cougars, in conjunction with , have announced a five-year sponsorship agreement that will rename Elfstrom Stadium.

Philip B. Elfstrom Stadium, as it was originally named when opening as the home of the Cougars in 1991, will now be officially known as Fifth Third Bank Ballpark. 

As part of the renaming process, the Kane County Events Center will be officially renamed as the Philip B. Elfstrom Events Center to honor the man who was instrumental in bringing minor league baseball to Kane County. Elfstrom, the former Kane County Forest Preserve president and chairman of the Kane County Board, is regarded as a baseball visionary for building a minor league baseball stadium in the shadows of two Major League clubs and bringing Class-A baseball more than 20 years ago to the western suburbs of Chicago.

“We’re thrilled to announce our multi-year partnership with Fifth Third Bank,” said Curtis Haug, Kane County Cougars general manager. “This commitment will allow the Cougars organization to keep our brand of family entertainment affordable in the years to come.”

“As we have enjoyed a substantial presence throughout Kane County and its neighboring communities, we are excited to partner our brand with the Kane County Cougars,” said Robert A. Sullivan, president and CEO, Fifth Third Bank (Chicago). “In 2011, Fifth Third Bank celebrated 10 years in the Chicagoland area and opportunities such as this allow us to further deepen our roots, and demonstrate our commitment as a strong community partner and the one bank people most value and trust.” 

About the Kane County Cougars

The Cougars, a farm team of the Kansas City Royals are preparing for the 22nd season of affordable and family-friendly entertainment in 2012. As the only Major League-affiliated minor league baseball team in the suburban area, the Cougars organization has surpassed 400,000 fans for 18 straight seasons and is expected to welcome their 10 millionth fan in 2013.

Next summer on June 19, the Cougars will host the Midwest League All-Star Game for the fourth time in franchise history and greet the next young class of major league stars. Opening Day is set for Monday, April 9 at Fifth Third Bank Ballpark, and fans can view a complete schedule at kccougars.com.

More than 100 former Cougars have played at or currently play at the Major League level including world champions, All-Stars and Rookie of the Year award winners. Seven of the last eight World Series have featured at least one former Cougars player.

More than 1.5 million children throughout Chicagoland have participated in Ozzie’s Reading Club, the Cougars’ reading incentive program. The organization also assists more than 2,000 non-profit organizations annually through the donation of tickets and memorabilia.


About Fifth Third Bank

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, OH. The Company has $111 billion in assets and operates 15 affiliates with 1,316 full-service Banking Centers, including 103 Bank Mart locations open seven days a week inside select grocery stores and 2,456 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina.

Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49 percent interest in Vantiv, LLC, formerly Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of June 30, 2011, had $276 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com.


Information for this article is courtesy of the Kane County Cougars.

Bob December 20, 2011 at 05:50 PM
All these renamings are disgusting. Might as well rename the state to whatever company will bail it out. And while on the subject, all our corrupt politicians should be required to dress like NASCAR drivers, so at least we can see who owns them while they vote to waste more and more of our tax dollars.
Michael H. December 20, 2011 at 05:58 PM
How sad that a dedicated community member like Elfstrom gets pushed aside when a corporation buys their way onto the marquee and replaces his name with their profit-seeking company name. Comiskey Park became U.S. Cellular Field, Dyche Stadium became Ryan Field, and so it goes. At least they could have used "Fifth Third Bank Elfstrom Field" as a name.
Paul Bryant December 20, 2011 at 06:53 PM
They also have a stadium in Grand Rapids, MI named Fifth Third Ballpark - home of the Single A Detroit Tigers affiliate. The only difference in the name appears to be the addtion of the word "Bank" in the former Elfstrom Field version.
Bob McQuillan December 20, 2011 at 11:05 PM
I believe the Forest Preserve of Kane County owns the complex and it is maintained by taxes from Kane County residents. How can the Cougars rename a stadium that they don't own? Who gets the naming rights money? It should be Kane County, not the Cougars. I searched the FPKC website but couldn't find the lease contract for the Cougars nor the documents for the recently renovated stadium at a cost of $10.5million. Can't remember who was responsible for that cost. Why not "rename" it Elfstrom Field at 5/3rd Bank Stadium. Lets check to see what candidates receive contributions from 5/3rd after the March 20th primary. That's right, if they have already recorded contributions, the candidates will quickly pay them back.
Carol Ann Johnson December 21, 2011 at 02:17 AM
Disgusting and makes me want to vomit. I don't know what it is that Fifth Third Bank is so loved, I bank with them and I think they stink. Unfortunately, I have direct deposits so it is a chore to change. Too bad they give up a Scandanavian name for a bank name. Got a pail????????????
Holy Moly!!! December 21, 2011 at 12:51 PM
And what kind of name is "fifth third" anyway?? Is it supposed to catch your attention because it's an improper fraction?
D. Niel December 21, 2011 at 03:42 PM
Government property should not be renamed after a bank. My tax dollars, paid for this stadium to exist. The park has a name, it was already dedicated. If 5/3 wants a piece of the baseball business, let them hang banners in the park etc. Leave the name alone.
Sandy Kaczmarski December 21, 2011 at 04:37 PM
With no disrespect meant for Mr. Elfstrom, I have always been against buildings and forest preserves being named after elected officials who create these shrines honoring themselves and their friends. The DuPage FPD has such an ordinance. I'm not sure why the FPD owns the complex anyway; sort of goes against the forest preserve act which emphasizes conservation, education and recreation, with the latter being more passive. Pools, ball parks, skating rinks, baseball teams would be better suited to park districts. But, we already own it.
Terry Bermes December 21, 2011 at 10:55 PM
Many things can be and have been said about Phil's tenure on the Kane County Board and Kane County Forest Preserve but he was dead on right about bringing minor league baseball to Kane Co. as he was about the trail system in the county. As an opponent of the plan at the time, I still harbor a philosophical opposition to the FPD being involved in such an enterprise. I also have to admit though, that it has been a great success. Phil's determination was the driving force that made it happen. Phil had nothing to do with naming the ballpark after himself - he never intended it as a shrine to honor himself. That being said, it's my opinion that Phil's name should be forever tied to the ballpark - naming the events center after him isn't quite the same thing.
Bailey April 02, 2012 at 03:12 PM
Ironic that when I was employed by 5/3 I fought tooth and nail and begged them to do some sort of advertising. They wanted to be like Chase but without spending money, i.e. Marketing 101. However, this now means bankers will have to push more fee based "products" onto customers to make up sponsorship funding! Beware!


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