Small Business Saturday is on Nov. 24 this year, two days after Thanksgiving. It is a day for everyone to support the small businesses that their community thrives on.
American Express founded the day in 2010 to help small businesses get exposure during the holiday season, when they might be otherwise overlooked. With retailers buzzing around the holidays, it is important to support local small businesses that rely on their neighbors in order to continue prospering and building the local economy in Geneva.
"Studies show that for every $100 spent in a locally owned independent store, $68 returns to the community through taxes, payroll, and other expenditures," said Laura Rush of the Geneva Chamber of Commerce. "Your purchases at local stores keep businesses going, and keep jobs in our community. These local businesses are the ones who contribute to chamber festivals, fund local fundraisers, and sponsor neighborhood sports teams."
Last year, 100 million people nationwide participated in Small Business Saturday by shopping at locally owned stores to help boost the economy and their communities.
There are literally more than 100 Geneva businesses taking part in Small Business Saturday. Check them out by clicking this link.
You can also “like” Small Business Saturday on Facebook by visiting www.facebook.com/shopsmall.
Shopping on Small Business Saturday is the perfect way to give back to the businesses you know and love in Geneva.