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More Trouble for Major Retailer: Target Gift Card May Not Work

The gift card snafu comes less than two weeks after Target announced it was hit with a massive data security breach that affected 40 million debit and credit card holders.

Customers can bring faulty cards to any Target service desk or call 800-544-2943 for help.
Customers can bring faulty cards to any Target service desk or call 800-544-2943 for help.

By Susan Petroni


Target, the nation's second-largest discount retailer, said Tuesday an unidentified number of gift cards sold over the holidays were not properly activated, reported USA Today.


The chain said the number of cards affected was less than 0.1% of the total sold, reported the Associated Press.


The company issued an apology Tuesday and promised to honor the defective cards without a receipt.


Customers can bring faulty cards to any Target service desk or call 800-544-2943 for help.


"We are aware that some Target gift cards were not fully activated and apologize for the inconvenience," company spokeswoman Molly Snyder said in a statement emailed to The Associated Press.


The gift card snafu comes less than two weeks after Target announced it was hit with a massive data security breach that affected about 40 million debit and credit card holders who shopped at its stores between Nov. 27 and Dec. 15.


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Jeff Ward January 03, 2014 at 08:00 AM
Less than .1 percent? Even if you believe that (which I don't), considering the vast amount of gift cards Target sells this time of year,it still likely adds up to 30,000 to 50,000 customers.
Colin C. January 03, 2014 at 08:10 AM
I know and understand the complexities of this electronic age which we are entering, but it is inexcusable that those who run our electronic financial system are so careless with our money and personal security. Most of Europe has, for years, used a credit card that is nearly impossible to steal and use, either personally or over the internet. Why don't we catch up? The secure technology exists. Could it possibly be that our financial institutions would rather risk our security than spend the money to protect their customers?

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