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Laura Rush: When We All Shop Small, It Will Be Huge

Small Business Saturday (Nov. 26) is a day dedicated to support local businesses in communities and Geneva is just the place to do it.

On Nov. 26 shop at your favorite local stores and help fuel the economy.  With a downtown voted Best Downtown Shopping District in Kane County and Best Downtown Atmosphere in two different reader polls this year; along with over 150 specialty shops offering clothing, home décor, jewelry, antiques and more, all within walking distance, why wouldn't you shop local on Nov. 26? 

Still need some convincing, here are the top five reasons to support locally owned businesses.

1. Buying local creates jobs

Half of all employees in the U.S. work for small business. Furthermore, small businesses create 60 percent of all new jobs.  Buy local, create a job.

2. Small business fosters community:

A community is a group of people who share some commonality. When a downtown has a bustling small business district, it is usually said there is a strong community there.

By buying local and supporting your neighborhood small businesses, you are fostering a strong community in your community.

3. Buying local keeps the dream alive:

A small business is someone's dream. By supporting small business, you are allowing someone to live the dream another day. Many of our stores and restaurants are locally owned. Meet the owners as they give helpful advice with a smile and assist in finding that unique gift.

4. Buying local boosts your local economy and supports your community:

There is an economic ripple effect that occurs when you support a small business.

Shopping locally helps support your community. Studies show that for every $100 spent in a locally owned independent store, $68 returns to the community through taxes, payroll, and other expenditures.  Your purchases at local stores keep businesses going, and keep jobs in our community. These local businesses are the ones who contribute to Chamber festivals, fund local fundraisers, and sponsor neighborhood sports teams.

Buying local creates an economic cycle that helps everyone.

5. Buying local creates a ripple in society:

When a small business person succeeds, it is noticed. It may be a child who sees that dad didn't have such a kooky idea after all and that dreams do come true. Or it may be the entrepreneur's neighbor, who sees the successes and decides that he could do it too.

And it all starts, literally, when you choose to spend some money at a local small business. 

 

* Excerpts taken from Barbara Wold International

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