It is a common practice of professionals to write down resolutions to achieve their targets in coming year. Even if an individual is planning to write down his own resolutions he/she has to set specific targets. In order to achieve personal or organizational goals, one should consider in depth detail of every single task. You should be specific with your efforts. Same way, Real estate industry requires same level of attention and real estate firms and real estate agents need to display deep involvement, especially when they are deciding about New Year resolutions to work on. Web and internet have already revolutionized business process and working strategy of every industry. Currently 90% of real estate searches start from web across the world. Real estate agents have been traditionally using several ground tactics like advertising on radio, TV and newspapers to get more business deals. Initial requirements to join property and asset industry include setting up office, networking with professionals and registrations with leading property management firms. Real estate professionals are already utilizing digital technology to streamline their business processes. As the New Year have just started its time to identify the most suitable resolutions for year 2013. Now it’s time to train them to successfully incorporate latest digital technology to market them in order to get more business. Identifying resolutions and planning according to them is very important for every individual who is willing to improve his daily work progress. Below I have listed few most important resolutions for real estate agents that they should work on to maximize their profits.
Using QR Codes
A QR or Quick response code is a modern form of traditional bar code, which is capable to store data in both directions i.e. vertical and horizontal. Smart phone users can read this code with the camera of their smart phones after downloading an application. As compared to barcodes QR codes can store massive data that allows entrepreneurs to store large data like video, Facebook and Twitter pages, videos and website page information. It not only provides information about any specific product, it also takes users to specific URL of website. Possibility of adding specific webpage of your website will eventually drags more traffic to your website. It is also important to provide tiny URL of your website below the code for those users who are not able to scan and read the code. They can easily type tiny URL of your website in their mobile browser and reach on the same page you have coded in the QR code. It will help end users to explore more detail about the product beyond the advertisement printed on the paper. Major advantage of using such codes in your marketing campaigns is that you can track all scans to know about people interested in products and services. Real estate agents can take advantage of using this latest technology to get more business in several ways. They can design specific code to store their web URL to target their prospective online customers. Moreover, they can also add specific QR codes to market any specific properties by making individual codes for specific properties on their listings. Codes can be printed on business cards, property fliers, direct mails, lawn signs and even on their vehicles.
Boosting Local Search Presence
Recent advancements in web and internet technology have not only revolutionized the business processes across the world, rather it has also altered consumer’s behavior. Users find it easier to collect information using internet as most of the users possess smart phones, which makes it very easier to search things online. Similarly you can observe a drastic change among real estate clients searching to lease, buy or sell assets. They also prefer to search about properties in any specific area on internet. Prospective tenants and buyers start property hunting thorough online search on local property listings before speaking to agents. Possessing professional profile on web with suitable information about property listings and local are specialties are very beneficial for real estate agents. It really helps to improve their local presence on search engines. Now day’s search engines are focusing on local search and display local listings and maps in search results whenever web users search for any real estate properties in specific location. It is suggested that real estate professionals and property management firms should register their businesses on all local search portals like Google+ Local, Google Maps, Yelp, Bing Local etc. Good local search presence facilitates users to find agent and their online listings to choose the most suitable option best fulfilling their needs.
Building user friendly Modern Website
Analyzing professionals and analyst’s advices for fostering your business and brand image, you will find that everyone is focusing to include online tactics to market your services and products. This is because of the fact that internet and web has become very important and reliable source to get required information. This increased interest of users has made it essential for entrepreneurs to make a user friendly website to gain attention of its customers. Launching company’s website is not enough to drag more business and customers; rather you need to make a customized website, which is user friendly as well as mobile friendly. Choose a search engine friendly design for your website to improve its presence in search results. Moreover, choose a responsive design for your website that is compatible with all screen resolutions and devices like desktop, smart phones and tablets. People across the globe have started using their smart phones to search about services and products before physically visiting market. Real estate professionals can take advantage of building user friendly website as they can also add geo targeting feature to their website to provide more relevant location specific information.
Producing informative industry relevant content
Adding informative and industry relevant content on your website or blog will help you improve number of visitors coming back and also progress your business. Relevant content can be defined in two ways. If you are considering SEO point of view, it can be defined as the content that develop after researching industry relevant keywords whereas marketing professionals defined it is the content that adds value to their product or services. For a website or blog relevant content is the kind of content, which is capable to provide useful information with aim to help and entertain them rightly. If you have carefully crafted your company’s website and blog content, it will improve chances to get clients that are seriously interested in your products and services. Well written and relevant content can help you get more organic traffic and quality back links to your website and blog. It also helps to maximize the search volume of your website. Real estate agents can also take advantage of adding up relevant content on their website in several ways. They can not only add topic oriented relevant content pages rather they can also upload local area guide and relevant videos for listed properties. Such efforts can really help real estate professionals to progress their business.
Social media has become a very powerful resource to introduce and market your products and services. It provides you several platforms like Facebook, Flickr, Twitter and You Tube. People across the world use internet not only to search about anything they want but they also share their views with their friends and other people possessing similar interests. Observing this enhanced interest of common people to use internet and web resources, entrepreneurs and service providers don’t rely only on marketing campaigns run on radio, television news papers and websites. Now companies are making their pages and profiles on social media sites to establish their brand image. Real estate agents also utilize social media and book marking sites to get more business. They can also create fan pages to get more referral traffic. Real estate agents can get more exposure by using online marketing tactics. Social book marking plays very important role in development of reliable professional image of real estate agents. Although social media is a good way to develop a reliable image in the market, you can only take full benefits of using social media if you have optimized your website or blog with relevant content. This will facilitate people to link and refer your website to their friends.
Using Cloud Computing System to store Data
Cloud computing system is the latest innovation of digital technology that allows internet users to store their data in any of the web based cloud data storage services like Google Drive, iCloud, Dropbox and Evernote. Such systems enables its users to access their data from anywhere using any device. The option is very beneficial for small businesses as most of the data storage systems have huge data storage and don’t require big investments for installing software and hardware. The system is easy to go with all type of digital devices like desktops, laptops, smart phones and tablets. It can improve the working efficiency of real estate agents as they don’t need to call their customers to their offices to initiate asset deals. They can sit anywhere with their clients, maybe their favorite restaurants with their laptops or tablets and share essential information about assets they are interested to buy or rent. Moreover, it also keeps your data safe from natural disasters like fire, flood and earthquake.
People make resolutions with aim to improve their net performances while overcoming mistakes in past. Whether, you are working as an individual real estate professional or you are working for property management firm, you can take advantage of above mentioned New Year resolutions to achieve your targets and maximize your profits.